I have been conducting a coffee culture survey over the last few months. Well, it wasn’t so much a survey as it was a bunch of observations. Alright, I did not really go around keeping track of data in order to come to empirical conclusions, but rather simply kept a running count in my head. Man, you guys are a tough crowd…
Fine, moving on… Here’s one for your noggin…
Are Starbucks customers more sensitive, compassionate and/or considerate about the environment than Tim Hortons customers?
Since the flip of the year I took a mental count of how many coffee cups were littered throughtout the various TTC properties that I frequent and the comparisons were so lopsided that it was absolutely mind blawwwwsting!
I have a count of just over 20 (22 to be exact but I put down “just over 20″ knowing I would immediately elaborate afterwards to get a higher word count…) Tim hortons cups unappealingly sprawled on the ground or tucked away in strategic corners of buses, subways, bus stalls, etc. Keep in mind that this number is only inclusive of TTC vehicles and properties.
Like you’ve probably guessed I have a tad bit of free time on my hands between A and B. To add to all the littered Timmy’s cups, about a third of those were bundled with wrappers from consumed products such as donuts, sandwiches and so on. Definitely not a good sign for the environment.
As for keeping count of Starbucks cups, can you believe that I did not come across a single article of trash!? Yup, not one single item. I’m as surprised as you are. Given how many Tim Horton’s garbage I saw, I was starting to believe that people just didn’t give a hoot about littering anymore and did as they pleased, but perhaps I am wrong when it comes to Starbucks customers!?
Now to the belly of the beast… given what I had observed, does this mean Starbucks customers are more environment conscious than the Tim Hortons faithful? Perhaps it’s a pure numbers/ratio thing where Tim Hortons patrons out-number Starbucks loyalists by a count of XXX-to-XXX!? Are my observations accurate and/or are they conclusive enough to hock to marketing companies? Alright, maybe not but it’s quite an astonishing comparison don’t ya say!?
Full disclosure… I brew Starbucks on a daily basis but I guarantee that it did not taint or influence my observations in any manner. And no this blog was not sponsored by Starbucks in anyway. I thought it was an interesting observation and wanted to share it.
Some food for thought…
Cheers,
Arbs



